VietinBank launches a new brand identity for priority customers

22/02/2023

On October 22, 2022 at Hanoi National Convention Center, VietinBank organized a New Brand Launch Program for priority customers VietinBank Premium "Shining Journey". This is a special event, gratitude to high-ranking customers of VietinBank, thereby expressing VietinBank's desire to accompany and connect for a long time. The program is a combination of AR technology, 3D Mapping, Hologram, interaction and music, creating highlights to increase the bond between VietinBank and customers. "Shining Journey" is built in the style of Broadway (musical), combining contemporary dance, circus, music, prominent on which is a show of light and emotion. Sharing at the program, Mr. Tran Minh Binh - Chairman of VietinBank's Board of Directors expressed his sincere and deepest gratitude to more than 3,000 "stars" – priority customer of VietinBank for taking the time to attend the event. Serving the "stars" is the honor and pride of VietinBank. In particular, "Shining Journey" is an important event to launch VietinBank Premium brand exclusively for priority customer. Through this event, VietinBank wishes to show its commitment to non-stop innovation and creativity towards the goal of bringing convenient products, outstanding features, distinctive features and class to high-class customers. save.

With elaborate preparation, perfect sound and light system and the participation of famous singers: Thu Phuong, Uyen Linh, Quang Dung, Noo Phuoc Thinh, Dong Hung... "The Shining Journey" was completed. bring to the guests deep emotional levels, immersed in the music melody that touches the audience's heart completely.

 

"The Shining Journey" consists of 3 stories showing each person's desire to achieve success. More meaningful than ever is that on that journey, VietinBank always accompanies us.

 

The first story is titled "The Shining Essence" - Dream:  Originating from the message of VietinBank: A strong fulcrum - this is a story about the journey of finding young talents, helping them to shine. People with passion and enthusiasm. They have a burning desire, dream of receiving the guidance to step up to the top.

 

Following the Program is the story of "Strengthening Elite" - Conquering challenges:  Overcoming the initial difficulties, with the companion and support of VietinBank, those talented elites shine more and more brightly, became the stars in the sky. 

The song "I am a star" with a youthful melody performed by singer Noo Phuoc Thinh and the dance troupe tells about the journey of overcoming hardships and rising to success.

 

“Essence of Convergence” - Success is non-stop:  Together, stumbles and difficulties are just experiences to continue success. Everyone's path is different, but only firmly to enter the elite. And every step of the way to the elite, there is always the companion and connection of VietinBank. 

The songs performed by Thu Phuong and Quang Dung have brought the spirit of cohesion, convergence, harmony and promoted the sense of confidence of people who have created a foothold in society..

Closing the Program, the melody From now on is played. From this moment, let remember: Success is only the beginning of longer strides into the future. Breakthroughs create new successes. We do not forget the past journey and never rest on our achievements, because we know that success means not stopping. Moving forward, always aspire to renew yourself to conquer the heights. Through the Program, VietinBank wishes to show its commitment to always accompany and be a solid fulcrum for the shining elites.

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